e-Marketing & SEO 101 by Sophie Choukah

Friday, March 15th, from 10:45 to 11:45AM in room B-213 , Sophie CHOUKAH, Marketing and SEO specialist at Officevibe, will offer a presentation titled e-Marketing & SEO 101This presentation introduces the main stakes and challenges of online marketing. It will focus on one of its key aspects, SEO (search engine optimization), a wide set of tools and methods to improve a website’s visibility on search engines such as Google and Bing. Participants will learn about the advantages of constraints of SEO, and will be able to situate its relevance in e-marketing’s rapidly changing technological environments. Please note that the presentation will be given in French.
The presentation is part of the course COMS 2000 Les médias sociaux, la publicité et le marketingIt is supported by Glendon Digital Media Lab, in collaboration with the Communications Program.