Friday, March 15th, from 10:45 to 11:45AM in room B-213 , Sophie CHOUKAH, Marketing and SEO specialist at Officevibe, will offer a presentation titled e-Marketing & SEO 101. This presentation introduces the main stakes and challenges of online marketing. It will focus on one of its key aspects, SEO (search engine optimization), a wide set of tools and methods to improve a website’s visibility on search engines such as Google and Bing. Participants will learn about the advantages of constraints of SEO, and will be able to situate its relevance in e-marketing’s rapidly changing technological environments. Please note that the presentation will be given in French.
